Helping founders transition from
creative chaos to repeatable performance
Dr. JooBee Yeow
Not your typical Chief People Officer, I am a trained Systems Engineer with a PhD in Leadership Development. Throughout my extensive career, I’ve worked with 2, 20 and 200-year-old companies with revenues ranging from £1m, 10m, 100m to £1 billion.
My primary focus is guiding founders and start-up leaders to transition from the creative chaos stage to repeatable performance.
This is the building-to-scale inflection point where many start-ups lose value and waste time, and 80% of start-ups do not make it past this stage in their journey to $100 million revenue.
To help founders avoid the mistakes everyone makes along this journey, I created the ‘Scaling Start-Ups’ blog series and newsletter. In addition, I contribute extensively to the start-up community’s collective knowledge base via Sifted, Notion Capital, Atomico, Balderton, Point Nine, Forestay and Offbeat among many other publications, communities and VCs.
Clients
Companies
Communities
Leadership Development ranked top 3 in the world by Financial Times
Partnering with you
Fill in critical expertise gaps
With my expertise in scaling start-ups, particularly in the areas of people & organisations, I provide you with the operator knowledge & experience necessary to meet your current needs & transition from the creative chaos stage to achieve repeatable performance.
Clarify difficult decisions
As your advisor, my goal is to reduce friction in your decision-making process, especially when you're facing complex problems with multiple variables & potential outcomes. I'll guide you to identify the key factors that matter, prioritise & make the right decisions for your people and your company.
Anticipate challenges ahead
My role is to guide you in preparing for the next stage of growth & avoid potential people & organisational roadblocks that could impede your progress. By addressing these issues now, you can streamline your growth trajectory & prevent losing valuable time & resources.
Types of founder engagement
Areas of engagement
You need help to transition from creative chaos to repeatable performance in:
- leading this transition as the founder
- preparing your execs to lead at scale
- upskilling all your managers to lead repeatable performance
Methods of engagement
To embed sustainable change, the key is consistency & frequent touchpoints.
- Retainer model (min. 6 months)
- Consulting & coaching approach
- Weekly scheduled meeting
- Async coaching
- Available for time-sensitive issues
- Price: depends on scope
Frequently coached topics:
- Hiring & building exec team
- Exec & leadership performance
- Effective organisational structure
- Productive WoW (ways of working)
- People strategy for business growth
- Levelling up People Team's capabilities
- Managing change & transformation
- Communicating for clarity
The best advisor for you will complement your strengths and cover for your weaknesses. That’s the only way they’re going to be able to see around the corner for you and encourage you to think in a different way.
- Phin Barnes, Partner at First Round
